TIMELESS REFINEMENT: DISCOVER THE NEW DESIGN OF THE BAUME & MERCIER CLIFTON COLLECTION
For 195 years, Baume & Mercier has been synonymous with refined creativity and watchmaking excellence. For the modern gentleman who values precision, innovative design, and a rich heritage, the Swiss house presents an exciting evolution in one of its most emblematic collections: the Clifton line.
The Essence of Clifton: Relaxed Elegance with Historical Roots
The name Clifton evokes the famous and sophisticated coastal destination of Cape Town, South Africa, capturing a spirit of inherent, relaxed elegance. This collection not only pays tribute to the brand's heritage but also projects it into the future with a fresh and captivating design.

The Collector's Piece: Introducing the CLIFTON 10778
At the core of this new wave of innovation lies the stunning CLIFTON 10778, a timepiece that merges meticulous color work with technical achievement.

The Captivating Salmon Tone
The most distinctive feature of this limited edition is its spectacular dial. The bright opaline salmon color is an ode to the golden age of watchmaking, recalling the style and palette of the 1930s and 40s.
Baume & Mercier has gone above and beyond in the pursuit of the perfect shade: an ideal color situated between subtle pink and warm peach, with just the right intensity of luminosity and depth. The result is a watch of timeless refinement that undoubtedly captures the eye instantly.

Precision and Exclusivity
The CLIFTON 10778 is more than just a pretty face. This collector's watch features:
- Case: Elegant 39 mm stainless steel.
- Movement: The acclaimed Baumatic automatic movement, a guarantee of precision and performance.
- Versatility: It features an interchangeable strap system, allowing the wearer to adapt their style with ease.
- Exclusivity: It is a strict limited edition of only 350 pieces worldwide.
This combination of historical design, technical innovation, and strict exclusivity makes the CLIFTON 10778 a true investment piece for any high-watchmaking enthusiast.

The new design of the Clifton collection, and particularly the CLIFTON 10778, celebrates Baume & Mercier's ability to reinvent itself without losing its soul. It is the perfect choice for anyone looking for a watch that not only tells time but also tells a story of heritage, precision, and unparalleled style.